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However, The Long Bar Manages to succeed mostly at combining being upscale with being environmentally conscious.

As a certified green business, The Long Bar uses an array of energy-saving equipment and light bulbs, relies on post-consumer marketing materials, and mixes refreshing organic concoctions at the bar. The setup is one of the more stylish I've seen in San Antonio. Its suspiciously clean, as if n gluttons (such as myself) have ever touched the bar, the floor, or even the bathroom.

Perhaps that's because the clientele, like the bar, is upscale and fashion-forward, observant of a strict dress code. Or it could be, in part, due to the non-smoking interior (puffers must hit the patio). Part of the Long Bar's charm is the enthusiasm of the workers; everyone, from the bar backs to the general manager, describes the patrons and atmosphere as "awesome." Though that may be the company line, somehow I believed they actually mean it.

The bar has only been open since February but has already earned a faithful following. The VIP section is booked two to three weeks in advance.
- RACHEL BLACK
San Antonio Current 11/2010

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